Pizza Hut tries adventurous menu offerings

New York

MUCH is at stake as Pizza Hut began on Wednesday what executives are calling the biggest campaign in its 56-year history, promoting changes in just about every aspect of its identity: products, packaging, logos, colour palettes, uniforms and websites.

The goal of the campaign - the first work by Pizza Hut's new creative agency, Deutsch LA - is to alter perceptions by assuring consumers, particularly members of the millennial generation, that Pizza Hut understands how ardently they are embracing different foods and flavours.