Prada first-quarter revenue rises 3%, driven by sales in Americas region

Group earnings are 1.3 billion euros, below analysts’ consensus of 1.4 billion euros

Published Thu, Apr 30, 2026 · 08:50 PM

Prada's Q1 retail sales grew 15% organically in the Americas, supported by strong local demand, and were up 5% in Asia-Pacific. PHOTO: REUTERS

[MILAN] Revenues at Italian luxury group Prada rose 3 per cent at constant exchange rates in the first quarter, excluding the contribution of Versace.

This was driven by double-digit sales growth in the Americas, which offset weakness in Europe and the Middle East.

Group revenues totalled 1.3 billion euros (S$1.9 billion) in the January-to-March period, slightly below analysts’ consensus of 1.4 billion euros compiled by Visible Alpha.

Versace, which Prada acquired last year and is in the process of integrating and relaunching, contributed 143 million euros to quarterly revenues.

The Italian group said that the Medusa-head brand, which recently hired Pieter Mulier as its new creative director, performed in line with expectations.

Miu Miu, the smaller label that drove the group’s revenue growth last year, slowed its pace and its sales rose by 2.4 per cent in the quarter.

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“The group delivered another quarter of growth in a disrupted environment and against the most challenging comparison base of the year,” said Prada CEO Andrea Guerra. He added that the group aimed to deliver above-market growth.

Retail sales grew 15 per cent organically in the Americas, supported by strong local demand. They were up 5 per cent in Asia-Pacific, driven by China and South Korea.

Europe was down 6 per cent due to weaker spending by travellers but also a modest decline in local demand.