Richemont makes 2.8b euro offer for Yoox Net-a-Porter
It targets wealthy clients who are time-starved and prefer the convenience of buying luxury goods online
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New York
COMPAGNIE Financiere Richemont built a conglomerate offering the world's wealthiest consumers the highest-quality products, often in the most luxurious of settings. Clients walking into a Cartier flagship or a Piaget boutique - both Richemont brands - could expect radiant smiles and soft furnishings, as well as impeccable service for as long as was necessary before they made their purchase.
Increasingly, though, well-heeled clients don't want that type of service. Cash-rich, time-starved customers want their shopping to be quick, quiet and easy, done in a matter of seconds from their smartphone.
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