Roar power: Haw Par rides on Tiger Balm strength to bite into new markets

CONSUMERS in Singapore would recognise the classic Tiger Balm ointment in a heartbeat.

The analgesic heat rub – in a distinctive hexagonal shaped vessel adorned with the logo of a leaping tiger – remains the most well-known offering from healthcare products manufacturer Haw Par Corporation .

But the topical ointment is just one of the many products in the company’s extensive range.