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Roar power: Haw Par rides on Tiger Balm strength to bite into new markets

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Megan Cheah

Megan Cheah

Published Mon, Jan 15, 2024 · 05:00 AM
    • Wee Ee Lim, president and CEO of Haw Par Corporation, says the US and European markets "helped the company through the most difficult period during Covid".
    • Wee Ee Lim, president and CEO of Haw Par Corporation, says the US and European markets "helped the company through the most difficult period during Covid". PHOTO: YEN MENG JIIN, BT

    CONSUMERS in Singapore would recognise the classic Tiger Balm ointment in a heartbeat.

    The analgesic heat rub – in a distinctive hexagonal shaped vessel adorned with the logo of a leaping tiger – remains the most well-known offering from healthcare products manufacturer Haw Par Corporation .

    But the topical ointment is just one of the many products in the company’s extensive range.

    Toplinehaw par corpSingapore ConsumerHealthcareSpotlight

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