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Roar power: Haw Par rides on Tiger Balm strength to bite into new markets
Published Mon, Jan 15, 2024 · 05:00 AM
CONSUMERS in Singapore would recognise the classic Tiger Balm ointment in a heartbeat.
The analgesic heat rub – in a distinctive hexagonal shaped vessel adorned with the logo of a leaping tiger – remains the most well-known offering from healthcare products manufacturer Haw Par Corporation : H02 0%.
But the topical ointment is just one of the many products in the company’s extensive range.
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