The secret to building timeless brands? Evolution, says new WFA chief
Technology can increase the impact of marketing, addss new World Federation of Advertisers president Raja Rajamannar
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Lee U-Wen
Singapore
THE fact that consumers all over the world are plugged in to their mobile devices and social media platforms around the clock has opened up a "completely new playground" for marketers and advertisers.
"Technology, when used wisely, can really enhance, evolve and increase the impact of marketing," said Raja Rajamannar, the newly appointed president of the World Federation of Advertisers (WFA).
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