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Seoul seen as Asia's new fashion showcase

What's popular in S Korea sweeps across Asia due to the Hallyu or Korean Wave

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Published Mon, Sep 7, 2015 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Seoul

    MOVE over Hong Kong, Tokyo and Singapore. Seoul is emerging as Asia's new fashion showcase, with the world's top luxury firms seeking to cash in on the regional trend-setting popularity of South Korean pop culture.

    Fast-growing Asia is a key market driving the global luxury industry, with purchases by Chinese consumers accounting for one third of global sales, according to market researcher Bain & Company.

    K-pop

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