Singapore Prestige Brand Award 2017 launched
Add BT as a preferred source
Claudia Chong
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Singapore
THE Singapore Prestige Brand Award (SPBA) 2017 was officially launched on Tuesday, complete with a newly broadened judging criteria that considers local firms' innovation and use of technology in branding.
Now into its 16th year, the SPBA honours homegrown brands that have compelling brand messages and strategies. The Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao are co-organisers of the awards.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Shelving S$5 billion office redevelopment plan proved ‘wise’ as geopolitical risks mount: OCBC chairman
Why where you park your joint venture matters: Lessons from a US$689 million shareholder dispute
China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result
Singaporeans can now buy record amount of yen per Singdollar
