Singaporean CEO to lead Audemars Piguet's SEA business

Singapore

SWISS luxury watch manufacturer Audemars Piguet (AP) has announced the appointment of Stefanie Ng as chief executive officer for South-east Asia, including India and Australia.

The Singapore-born and raised Ms Ng, who stepped into the role in early October, joined AP as regional marketing manager for South-east Asia in 2012 and has been instrumental in leading her team to build the brand's business and achieve its marketing objectives.

She holds a degree in Communications and Media Studies from the Royal Melbourne Institute of Technology and was promoted to marketing and operations direction at the beginning of the year.

On her new role as CEO for Southeast Asia, she said: "I am honoured to be given the opportunity to lead the business within South-east Asia - a dynamic and diverse region. Together with my team of committed professionals, I look forward to bringing the business a step further and higher."

Despite being one of the top-selling luxury watch brands in the world, AP remains a family business.

Established in 1875 in Vallee de Joux - the birthplace of the Swiss horology - by Jules Louis Audemars and Edward Auguste Piguet, the brand is renowned for its ground-breaking movements and watch-making savoir faire.

It took the industry by storm in 1972 with the Royal Oak wristwatch, which has since become synonymous with the brand.

Demand for AP watches currently outstrips its annual production of 40,000 pieces; the Swiss Haute Horlogerie manufacturer's CEO François-Henry Bennahmias recently told The Business Times, however, that production will increase by around 10 per cent next year.

AP enjoyed double-digit growth last year, with a turnover of over one billion Swiss francs (S$1.37 billion) in revenue.