Snapchat is playing it cool with brands and stars
DeeperDive is a beta AI feature. Refer to full articles for the facts.
San Francisco
THE musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has reached out to tutor him on the best time to post photos for maximum impact. But there is one social media service Sean has not heard from, even though he frequently uses the app to post spontaneous snippets of his life: Snapchat.
"When it comes to celebrities, Snapchat is different from Instagram or Twitter," said Sean, whose biggest hit was the song Down, which also features the hip-hop artist Lil Wayne. Sean has 472,000 followers on Instagram, but he says he does not know how many people follow him on Snapchat because the company does not disclose the information.
Share with us your feedback on BT's products and services
TRENDING NOW
Shelving S$5 billion office redevelopment plan proved ‘wise’ as geopolitical risks mount: OCBC chairman
OCBC is said to emerge as lead bidder for HSBC Indonesia assets
Middle East-linked energy supply shocks put Asean Power Grid back in focus
Eurokars Group introduces rental car franchises Enterprise Rent-A-Car, National Car Rental, and Alamo to Singapore