Starbucks raises forecasts after strong quarter, shares jump 5% after hours

Average consumer visits per Starbucks location rose 5.9 per cent in the quarter

Published Wed, Apr 29, 2026 · 06:54 AM
    • Customers increased across all income cohorts as the chain offered a “little touch of luxury,” said CEO Brian Niccol.
    • Customers increased across all income cohorts as the chain offered a “little touch of luxury,” said CEO Brian Niccol. PHOTO: REUTERS

    STARBUCKS raised its annual forecasts as CEO Brian Niccol said investments in faster service and more staffing had lured customers back to the global coffee chain.

    The company’s shares jumped about 5 per cent in extended trading on Tuesday after it also beat expectations for second-quarter sales growth and profit.

    “The shine is back on Starbucks around the world,” Niccol said on the earnings call Tuesday.

    Niccol’s turnaround strategy, called “Back to Starbucks”, has focused on improving metrics like wait times and reported customer satisfaction, and has paired those goals with investments in additional staffing.

    The investments in labour are why despite increased sales, operating margins in the company’s core North American market declined to 9.9 per cent from 11.6 per cent the year before.

    The world’s largest coffee chain reported a 6.2 per cent increase in global same-store sales for the second quarter, above analysts’ expectations of a 3.7 per cent rise, according to data compiled by LSEG.

    DECODING ASIA

    Navigate Asia in
    a new global order

    Get the insights delivered to your inbox.

    Starbucks forecast fiscal 2026 adjusted earnings per share of US$2.25 to US$2.45, up from its prior outlook of US$2.15 to US$2.40.

    Annual global same-store sales are expected to grow about 5 per cent or more, exceeding earlier expectations of at least 3 per cent.

    “We believe this quarter reflects the turn in our turnaround, but we know there is more work to be done,” Niccol added. He noted that the effects of economic uncertainty have not shown up in consumer behaviour, with positive sales trends continuing through April.

    Niccol said customers increased across all income cohorts as the chain offered a “little touch of luxury.”

    Average consumer visits per Starbucks location rose 5.9 per cent in the quarter, according to Placer.ai data.

    About 80 per cent of stores are hitting the 4-4-12 service targets - four minutes in the café, four in the drive-through, and under 12 minutes for mobile pickup, Niccol said.

    The company’s adjusted operating margin rose 120 basis points from a year ago to 9.4 per cent in the quarter, while adjusted earnings per share of 50 cents beat analysts’ estimates of 43 cents.

    The company said it expects certain pressures related to import tariffs and elevated coffee prices to alleviate in the second half of the fiscal year. REUTERS

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    Share with us your feedback on BT's products and services