STB, NATAS launch Travel Agent Roadmap

Singapore

THE Singapore Tourism Board (STB) and the National Association of Travel Agents Singapore (NATAS) jointly launched the Travel Agent (TA) Roadmap on Tuesday at the inaugural Travel Agents Industry Forum.

The Roadmap, which seeks to enhance the capability and sustainability of the travel agent industry, focuses on three main areas: business transformation, technology and manpower. It outlines a suite of initiatives that will serve to guide and support travel agents to become "Designers of Travel Experience" - the key idea for utilising the Roadmap.