Super Dry maker Asahi aims to restore logistics by February following cyberattack

The beverage maker says the personal details of 1.52 million customers may have been leaked in the Sep 29 attack

    • Asahi Group, known for its flagship Super Dry beer, said the personal details of 1.52 million customers may have been leaked in the Sept 29 attack.
    • Asahi Group, known for its flagship Super Dry beer, said the personal details of 1.52 million customers may have been leaked in the Sept 29 attack. PHOTO: AFP
    Published Thu, Nov 27, 2025 · 12:53 PM — Updated Thu, Nov 27, 2025 · 04:13 PM

    [TOKYO] Japan’s Asahi Group on Thursday (Nov 27) said it aims to normalise logistical operations by February after a cyberattack in late September forced widespread suspension, though not all products will be available to ship by that time.

    The beverage maker, known for its flagship Super Dry beer, also said the personal details of 1.52 million customers may have been leaked in the Sep 29 attack.

    Information on 114,000 contacts and 275,000 current and former employees and their families may also have been exposed, none of which has appeared online, Asahi said.

    The attack caused widespread outage in areas including order processing, shipping and call centres as Asahi became the latest victim among companies worldwide targeted by hackers.

    Earlier this year, automaker Jaguar Land Rover was forced to close factories while retailer Marks and Spencer had to suspend online orders.

    Asahi said it pushed the release of its full year earnings to more than 50 days after the end of the financial year, which ends Dec 31, 2025.

    Asahi had already delayed the release of its third quarter earnings, originally due Nov 12, to more than 45 days after the end of the quarter, which ended Sep 30.

    “We can’t avoid forecasting a deterioration in our results but our mid-to-long-term management plan is unchanged,” CEO Atsushi Katsuki said at a press briefing in Tokyo.

    The disruption saw restaurants, bars and stores in Japan run low on Asahi drinks. The beverage maker resumed production at six domestic factories in the week following the attack.

    October sales at its three principal domestic-facing beverage and food units were down 10 to 40 per cent compared with the same month last year, Asahi said.

    Ransomware group Qilin on Oct 9 claimed to have orchestrated the attack. Asahi has not paid any ransom, CEO Katsuki said on Thursday. REUTERS

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