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Tag Heuer changes tune, now looking at smartwatches

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Published Wed, Dec 17, 2014 · 09:50 PM

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La Chaux-de-Fonds, Switzerland

BARELY a few months after dismissing Apple's smartwatch, the new chief executive of luxury Swiss watchmaker Tag Heuer conceded on Tuesday that such a hi-tech gadget might have a place in his firm's line-up after all.

"Initially, we were all a bit reticent," Jean-Claude Biver told reporters in La Chaux-de-Fonds, the Swiss city at the centre of the watchmaking industry.

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