Taking pre-order route creates certainty in a pandemic
Local fashion label asks its customers to pre-order at the start of a new season - and offers a 15% discount to sweeten things
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Sharon See
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Singapore
INSTEAD of slashing prices at the end of the season, fashion designer Gin Lee had an idea to bring the markdown to the start of the season, but with a catch: Customers would have to make a pre-order.
When a customer pre-orders an item online instead of opting to buy ready stock, they need to wait three to five weeks for the item to arrive. She throws in a 15 per cent discount to sweeten the deal.
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