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'Time to market sport sponsorship to S'pore SMEs'

Vice-president of Asian Sponsorship Association sees growth potential for Asia

Singapore

WHEN it comes to marketing a sport event to a potential sponsor, it is a buyer's market, given the sheer number of events in Singapore now.

Ben Flint, the vice-president of the Asian Sponsorship Association (ASA), told The Business Times recently: "Brands are truly spoilt for choice right now; there are so many opportunities for them to pick from.

"The downside for event-rights holders, however, is that they might have a tougher job finding a sponsor."

This is why Mr Flint, also the chief executive...

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