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'Time to market sport sponsorship to S'pore SMEs'
Vice-president of Asian Sponsorship Association sees growth potential for Asia
Lee U-Wen
Published Fri, Dec 5, 2014 · 09:50 PM
Singapore
WHEN it comes to marketing a sport event to a potential sponsor, it is a buyer's market, given the sheer number of events in Singapore now.
Ben Flint, the vice-president of the Asian Sponsorship Association (ASA), told The Business Times recently: "Brands are truly spoilt for choice right now; there are so many opportunities for them to pick from.
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