Tyson reboots brands with fresh ingredients as Amazon looms

Chicago

TYSON Foods Inc, the US meat giant that in recent years has bet big on packaged foods, is rebooting some of its most established brands as US consumers increasingly favour fresh ingredients.

The company is whipping up new recipes - such as soy ginger pork chops and herbed chicken with farmstand veggies - so that it doesn't miss out on healthy sales from the perimeter of grocery stores. That's where supermarkets traditionally stock their freshest foods. In contrast, sales growth in foods packed in cans and boxes, which are usually found in the central aisles, has been slowing for years.