US insurer MetLife rolls out digital strategy in China
Platform, which will also be rolled out to other Asian markets, will allow easy purchase of insurance products
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THE United States' largest life insurer, MetLife Inc, on Wednesday rolled out a new digital platform in China, part of its long-term strategy to provide digital end-to-end sales and service for Asia and China, as it looks to tap these lucrative emerging markets.
Through its Beijing-based subsidiary, Sino-US MetLife Insurance Company Limited, the new digital platform caters to the needs of the rising middle class for easy-to-purchase life insurance and protection products.
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