US insurers get inside cars, mouths, grocery carts in profit search
Latest technology is being used by firms hungry for more real-time information on their customers
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TWICE a day, Scott Ozawa's Bluetooth-enabled toothbrush tells his dental insurer if he brushed for a full two minutes. In return, the 41-year-old software engineer gets free brush heads and the employer which bought his insurance gets premium discounts.
The scheme, devised by Beam Technologies Inc, is just one of the latest uses of technology by insurers hungry for more real-time information on their customers that they say lets them assess risk more accurately and set rates accordingly. In theory, everybody wins, as policyholders adopt better habits and insurance companies save money on claims.
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