US insurers get inside cars, mouths, grocery carts in profit search
Latest technology is being used by firms hungry for more real-time information on their customers
Add BT as a preferred source
New York
TWICE a day, Scott Ozawa's Bluetooth-enabled toothbrush tells his dental insurer if he brushed for a full two minutes. In return, the 41-year-old software engineer gets free brush heads and the employer which bought his insurance gets premium discounts.
The scheme, devised by Beam Technologies Inc, is just one of the latest uses of technology by insurers hungry for more real-time information on their customers that they say lets them assess risk more accurately and set rates accordingly. In theory, everybody wins, as policyholders adopt better habits and insurance companies save money on claims.
TRENDING NOW
Malaysian tycoon Vincent Tan’s sell-downs point to pruning rather than an exit plan
Ohmyhome Ltd sells real estate business for token US$1 due to poor business and continued losses
Surbana Jurong group CEO Sean Chiao to step down; search for successor under way
What’s wrong with Orchard Road? Experts weigh in on the street’s cachet and its future
