US mom-and-pop stores take on the chains
They stress their neighbourhood roots, raise prices or tweak their inventories beyond party supplies and off-brand shampoos to include household staples
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New York
THE 99-cent store with the bright red awning cannot compete with the cutthroat pricing or huge selection at the two Dollar Tree outposts in its poor Brooklyn neighbourhood.
So it has found another way to lure customers: with the personalised service usually associated with luxury stores.
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