US movie-streaming site FilmStruck betting on cinephiles

New York

WHILE the cable industry wonders how many of us will be willing to cut the cord and do without a traditional television package, its online rivals have moved on to a more timely question: How many cords - albeit invisible, cheaper cords - will we be willing to pay for at once?

FilmStruck, an ambitious new movie-streaming site that began on Tuesday after a two-week delay, is betting that you'll open your wallet for at least two content providers, and possibly three or more. It wants to be your second buy after a larger, general streaming service such as Netflix, Amazon Prime or Hulu - or your third, if you're keeping cable - and it hopes that an increasing number of people will find the money for multiple subscriptions.