US organic dairy farm highlights authenticity with outreach strategy
Add BT as a preferred source
San Francisco
JANA McClelland is a third-generation dairy farmer in Petaluma, California. This October, she expects 600 to 1,200 people to visit her family's farm. She plans to take them to the nursery, the milking parlour and the pastures. "We know people care where their food comes from," she said.
It is all part of an outreach strategy from Organic Valley, which bills itself as the largest cooperative of organic farmers in the US. Call it table-to-farm marketing.
TRENDING NOW
CSE Global independent director quits after clashes with chairman Eugene Lai over board refresh
What’s wrong with Orchard Road? Experts weigh in on the street’s cachet and its future
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
Rare brutalist Singapore house opens to the public before changing hands
