A US$700 juice-maker that caught Silicon Valley's eye
Raw food evangelist Doug Evans has raised US$120m from investors including Google Ventures for his startup Juicero
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New York
IN RECENT years, venture capitalists have funded all manner of improbable ideas. An app that lets random people call and wake you up. A bathroom scale that posts your weight on Twitter.
And then there is Doug Evans' brainchild. With no experience running tech companies and a bungled juice-bar chain under his belt, he has extracted US$120 million in investments from Silicon Valley titans, including Google Ventures and Kleiner Perkins Caufield & Byers, and big companies like Campbell Soup.
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