IN RECENT years, venture capitalists have funded all manner of improbable ideas. An app that lets random people call and wake you up. A bathroom scale that posts your weight on Twitter.
And then there is Doug Evans' brainchild. With no experience running tech companies and a bungled juice-bar chain under his belt, he has extracted US$120 million in investments from Silicon Valley titans, including Google Ventures and Kleiner Perkins Caufield & Byers, and big companies like Campbell Soup.
His pitch: a US$700 machine that makes an eight-ounce glass of juice.
Mr Evans is a raw food evangelist although "occasionally I eat steamed vegetables, to not be dogmatic", he said. But even as Silicon...