Value seekers warming to premium credit cards
Large credit card issuers are introducing increasingly lavish rewards programmes to capture consumers
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New York
SELDOM does a new credit card go viral.
There are the unboxing videos posted on YouTube: People exulting in receiving the precious new metallic rectangle, lovingly unwrapping it, boasting to the world of their ownership of it. (One video features a cat ripping the package open.) There are message boards and blogs dedicated to obsessing over it, with more than 6,000 comments on a Reddit discussion.
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