Vodafone and Idea Cellular to merge and create new India market leader
They will merge their Indian operations in a bid to contest a brutal price war sparked by new rival Reliance
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Mumbai
BRITAIN's Vodafone Group and Idea Cellular agreed on Monday to merge their Indian operations to create the country's biggest telecoms business in a bid to contest a brutal price war sparked by new rival Reliance.
The combined Vodafone-Idea group would have almost 400 million customers, or a 35 per cent market share, with an implied enterprise value of 828 billion rupees (S$17.7 billion) for Vodafone and 722 billion rupees for Idea. "The combined entity will become the leading challenger with the scale to compete more effectively," Idea said.
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