The Business Times

What in the world is happening to Chipotle

After years of strong growth and accolades, the chain is facing critical challenges over food poisoning

Published Thu, Dec 10, 2015 · 09:50 PM
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CHIPOTLE became the darling of the fast-food world by attracting millennials, blue-collar workers and even whole families with its promise of high-quality, sustainably sourced Mexican cuisine. But a series of food poisonings and other challenges are threatening its reputation and underscoring the difficulty of meeting the needs of a generation of diners who increasingly demand inexpensive food that is safe, natural and nutritious.

The latest crisis began last month when Chipotle closed 43 restaurants in Washington state and Oregon after health authorities linked an E coli outbreak to six restaurants in the region. Illnesses contracted at Chipotles have since been reported in seven more states, including Illinois, Pennsylvania and Maryland.

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