World's top soft-drink stock taps Chelsea FC
Carabao is spending huge amount in tie-up with football club to build brand worldwide
Bangkok
THE world's best-performing major soft-drink stock is backing the allure of English soccer and Chelsea FC to fuel its global expansion.
Thai energy-drink maker Carabao Group Pcl - named after one of the country's most successful rock bands - hopes to increase the share of revenues from abroad to 50 per cent from about a third currently, partly by leveraging its sponsorship of Chelsea, managing director Nutchamai Thanombooncharoen said.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Billionaire Geiger is said to near US$7 billion L’Occitane buyout
HCA beats first-quarter profit estimates on higher patient admissions
US FDA approves Pfizer’s gene therapy for rare bleeding disorder
EU toughens rules on Chinese fashion retailer Shein
Best World under fire from shareholders at AGM over dividends, director salaries
‘Extreme’ climate blamed for world’s worst wine harvest in 62 years