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World's top soft-drink stock taps Chelsea FC
Carabao is spending huge amount in tie-up with football club to build brand worldwide
Add BT as a preferred sourcePublished Thu, Sep 29, 2016 · 09:50 PM
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Bangkok
THE world's best-performing major soft-drink stock is backing the allure of English soccer and Chelsea FC to fuel its global expansion.
Thai energy-drink maker Carabao Group Pcl - named after one of the country's most successful rock bands - hopes to increase the share of revenues from abroad to 50 per cent from about a third currently, partly by leveraging its sponsorship of Chelsea, managing director Nutchamai Thanombooncharoen said.
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