Yum's spinoff shows way to other firms in China
Firm's strategy allows its management of China business to tailor operations and products to changing local needs
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GLOBAL consumer companies trying to find a business model for China's burgeoning domestic market will be watching closely as one of the oldest Western brands in the country starts a new strategy.
Yum! Brands Inc, which opened its first KFC restaurant in China in 1987 and also operates Pizza Hut outlets, has been losing market share thanks to a food-safety scare, changing tastes, increasing local competition and a host of other challenges that foreign companies face in China. It carved out its China operations into a separate company, Yum China Holdings Inc, which was to begin trading on Tuesday in New York.
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