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Corporate strategy in a 'VUCA' world

Volatile, uncertain, complex and ambiguous - these corporate realities are current and pervasive. Having a strategy will help management make good decisions about what to do in such an environment.

The volatility of the current business environment calls for a periodic review of working assumptions. When they change - and they do constantly and rapidly - organisations need to recheck the choices they made based on those assumptions, and adapt them if necessary.

IN a VUCA world, one that is volatile, uncertain, complex, and ambiguous - as many would characterise today's global environment, strategy matters more than ever. That's because strategy is an integrated set of coherent choices about an organisation's goals.

Strategy aligns and reinforces...

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