Creative appoints Sim Wong Hoo’s younger brother as CEO

[SINGAPORE] Creative Technology has named Freddy Sim, the younger brother of its late founder Sim Wong Hoo, as chief executive officer (CEO). The appointment is effective from Friday (May 16).

Creative said in a filing with the bourse the same day that the 67-year-old, as an entrepreneur for more than 40 years in the field of consumer electronics and technology, would accelerate Creative’s renewal journey.

Sim, as he reinvigorates Creative, will be paid a nominal monthly salary of S$1 a month, just like his brother, the founder and CEO of Creative who died in 2023 after having revolutionised sound quality in computers in the late 80s with the Sound Blaster sound card.

Creative’s interim CEO Tan Jok Tin will remain as executive chairman.

Creative shares closed at S$0.90, S$0.02 or 2.3 per cent higher on Friday, before this appointment was announced.