Creative CEO to also be its chairman; cousin Chew Kian Giap added to board

Late founder Sim Wong Hoo’s brother will relinquish his director role from Feb 17

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Sharanya Pillai
Published Fri, Feb 6, 2026 · 10:56 PM
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    • Creative, which is famous for its MP3 players (pictured) also named Tan Kee Ann as lead independent director.
    • Creative, which is famous for its MP3 players (pictured) also named Tan Kee Ann as lead independent director. PHOTO: CREATIVE

    [SINGAPORE] Creative Technology’s chief executive Sim Li Ern – a nephew of late founder Sim Wong Hoo – will become the company’s chairman from Friday (Feb 6).

    Creative has also appointed Chew Kian Giap, another nephew of the late Sim, as a non-executive, non-independent director effective from Friday.

    Meanwhile, Sim Guan Huat, the brother of Sim Wong Hoo, will cease to be a non-independent, non-executive director from Feb 17. The 68-year-old will also relinquish his role as a member of the nominating committee.

    The moves come a month after Sim Li Ern took on the chief executive role.

    Chew, 52, works at tech company Cloudflare as vice-president of solutions engineering for Asia-Pacific, Japan and China. He will attend training on the roles and responsibilities of a director, Creative said in a Friday bourse filing.

    Separately, Creative has named Tan Kee Ann, an independent non-executive director, as its lead independent director.

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