Credit Agricole unit sees size as advantage
Private bank wields flexibility in product and service offerings
Add BT as a preferred sourceCREDIT Agricole Private Banking may be a relatively small player in the private banking industry but its size is actually an advantage, said Sen Sui, the bank's Singapore chief executive.
"Why do clients like us? They tell us it's because we're a human-sized bank," said Mr Sui in an interview with The Business Times on Tuesday.
The bank's boutique size gives it flexibility in terms of the products and services it can offer to clients who are at the same time comforted by the parent bank's huge balance sheet, he said.
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