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Cross-selling: key to Aviva Singapore's survival

Aviva - the long-time insurer for the SAF - has not only retained the account, but also snatched the MHA one from AIA Singapore.

NOW that the easy part is over, what's left for composite insurer Aviva Singapore to do is the hard part - to quickly devise and execute realistic strategies that it should already have in place, in order to maximise the multi-million dollar group-employee benefits three-year contract it has...