William Chin, founder of Mummys Market. The company is an organiser of exhibitions and fairs for mothers, and uses e-commerce and data analytics to drive growth.
PHOTO: MUMMYS MARKET
PICTURE this. A crowd of women aged 25 to 45 filling a large exhibition hall together with their partners, walking along aisles packed with vendors selling products for their little ones. Everywhere they go, they buy.
Baby and child fairs hold a treasure trove of data, and William Chin...