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DBS banking on platforms instead of pipelines

It launches S$30 million branding campaign with 'live more, bank less' tag line; CEO says future of banking lies in banks embedding their services in 'ecosystems'

Published Tue, May 15, 2018 · 09:50 PM
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Singapore

DBS's latest investment in retail marketplace Carousell comes as banking can no longer be a matter of managing pipes, but has to work by plugging into lifestyles in an "invisible" way, said DBS CEO Piyush Gupta.

Mr Gupta's comments came as Singapore's largest bank - which is celebrating its 50th anniversary this year - on Tuesday launched a S$30 million branding campaign that aims for a "live more, bank less" approach.

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Singapore banks

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