DBS goes all out to woo millennials

Singapore

WITH millennials in Singapore numbering close to a million and counting, DBS Bank is pulling out all the stops to reach out to this group of people - broadly defined as those aged between 18 and 35 - who desire new experiences and have vast spending power.

"New and unique experiences are more important to them than owning luxury or branded goods," said Karen Ngui, head of group strategic marketing and communications at Singapore's largest bank.

"To be successful with millennials, you need to be able to provide personalised offerings and embed y…