DBS, OCBC see jump in brand value

DBS and OCBC have improved their global brand ranking among lenders in the world with double-digit growth, a study by Brand Finance has found. UOB, however, experienced tepid growth and saw a fall in its global ranking.

According to the annual Top 500 Banking Brands ranking, the three local banks collectively have the greatest brand value of any Asean country, with a total brand value of US$8.5 billion.

Brand valuation agency Brand Finance calculated brand value by examining the royalties which a company would have had to pay to license its brand if the firm did not already …