Democratisation of private assets needs dedicated products, teams, more education

Published Fri, Mar 15, 2024 · 05:00 AM

Private asset managers seeking to win over individual investors must make more of an effort to educate clients and distributors, industry observers say. IMAGE: ADOBE STOCK; ILLUSTRATION: SIMON ANG, BT

MANAGERS of private assets are experimenting with go-to-market strategies as they attempt to win over high-net-worth investors (HNWIs).

Many are investing in educating both distributors and end-clients, and building up dedicated products, platforms and teams.

The most successful managers, industry observers said, will be those that can build mind share among investors while winning over the go-betweens.

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