DFI CEO Scott Price sticks to ‘underpromise, overdeliver’ playbook for latest financial targets

[SINGAPORE] The next time you step into a 7-Eleven store in Singapore, you might notice digital screens flashing advertisements as you browse for ready-to-eat food – a mala onigiri, perhaps?

On the way to the cashier, you might pass an aisle of blind-box collectible toys exclusive to the chain, featuring your favourite boy band or cartoon character.

You might even open the box while sitting at tables inside a brightly lit, newly renovated store – one that resembles outlets in Japan or Taiwan more than those traditionally seen in Singapore.