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[SINGAPORE] The next time you step into a 7-Eleven store in Singapore, you might notice digital screens flashing advertisements as you browse for ready-to-eat food – a mala onigiri, perhaps?
On the way to the cashier, you might pass an aisle of blind-box collectible toys exclusive to the chain, featuring your favourite boy band or cartoon character.
You might even open the box while sitting at tables inside a brightly lit, newly renovated store – one that resembles outlets in Japan or Taiwan more than those traditionally seen in Singapore.
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