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Digitalisation seen as key to Great Eastern's growth

It has invested S$100m since 2018 to strengthen online engagement as well as in data analytics and cybersecurity

Genevieve Cua

Genevieve Cua

Published Sun, Jun 27, 2021 · 09:50 PM

    Singapore

    STEADY investment in digital capabilities coupled with a bumper recruitment of financial advisers is helping Great Eastern (GE) to achieve sustained growth despite Covid-19 restrictions.

    GE group chief executive Khor Hock Seng said the group has invested over S$100 million since 2018 in digital initiatives to strengthen online engagement, distribution and sales platforms, as well as in data analytics and cybersecurity.

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