Disney opens first toy store in Russia

Moscow

THOUGH too cold for a theme park, Russia's underserved toy market makes it an attractive business prospect for Walt Disney Co, the head of its Russian operations said on Friday.

Opening the US group's first toy store in the country, Marina Zhigalova-Ozkan said it planned at least five more, and was working with local manufacturers to keep prices competitive. "We think that in Russia there aren't too many toy shops ... and we thought it would be interesting and complementary to what already exists in the market to open our own branded stores together with partners," she said.