On Eagle's wings

Borden Company does not rest on its laurels but is continually developing and adapting its products.

Published Thu, Nov 27, 2014 · 09:49 PM
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IT IS a product that most Singaporeans associate with relief, comfort and home - Eagle Brand medicated oil. It has not only stood the test of time, but is soaring to new heights. The emerald green oil which is Borden Company's flagship product has successfully penetrated into two new markets - the Philippines and Taiwan - as at the end of 2012, with encouraging results seen as early as last year.

Christopher Yeo, managing director of Borden Company, said that the company has further plans to expand. "In order for us to grow sustainably, we have to make ourselves present in a lot of new markets. Our products are sold in more than 20 countries globally, including the US, Vietnam and Australia, with further plans for expansion in the works," he said.

This continual quest for improvement makes it hardly surprising that Borden Company won the Enterprise 50 Awards for the sixth consecutive time.

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