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Elitez taps demand for supermarket promoters

Human resources firm has also diversified into technology and manpower training.

From left: Elitez founders Mr Chen and Mr Teo; and Mr Lin, who leads business development.

WALKING through a supermarket in Singapore on any given weekend, one is more likely than not to encounter a wave of samples from promoters dishing out tasty new items to attract customers. While the brands and products they represent differ, many of these promoters - mostly middle-aged women -...

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