Elitez taps demand for supermarket promoters

WALKING through a supermarket in Singapore on any given weekend, one is more likely than not to encounter a wave of samples from promoters dishing out tasty new items to attract customers. While the brands and products they represent differ, many of these promoters - mostly middle-aged women - have one thing in common: their agency Elitez Pte Ltd.

In the five years since the human resources (HR) firm commenced operations, Elitez has grown quickly to become a key player in providing promoters for supermarkets islandwide.

"On a weekend if you go to a supermarket and someone gives you a coffee or soup sample, likely they are from ou…