Elitez taps demand for supermarket promoters

WALKING through a supermarket in Singapore on any given weekend, one is more likely than not to encounter a wave of samples from promoters dishing out tasty new items to attract customers. While the brands and products they represent differ, many of these promoters - mostly middle-aged women - have one thing in common: their agency Elitez Pte Ltd.

In the five years since the human resources (HR) firm commenced operations, Elitez has grown quickly to become a key player in providing promoters for supermarkets islandwide.

"On a weekend if you go to a supermarket and someone gives you a coffee or soup sample, likely they are from our company," said chief commercial officer Derrick Teo. "Since 2013, we managed to emerge as market leader in Singapore, and we manage close to 200 promoters on a weekly basis."