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Gold, diamond demand trending up ahead of festivities

Market slowly reviving after sharp rise in marketing targeting Gen Y; pandemic fuelling sales as travel ceases

Published Mon, Feb 1, 2021 · 05:50 AM

London

GLOBAL jewellers have rapidly adjusted marketing techniques to counter Covid-19, with the market slowly starting to see signs of revival.

There has been a sharp rise in online advertising to encourage buyers to experiment with purchases that they can see but not touch, feel and examine closely.

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Jewellery

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Companies & Markets

Gold, diamond demand trending up ahead of festivities

KEYWORDS IN THIS ARTICLE

Energy & Commodities

Glencore now sees FY trading division profit between US$3 billion-US$3.5 billion

Hong Kong team plants seeds to safeguard legacy grains

Gold holds steady as investors focus on US Fed meeting

Chevron CEO expects ExxonMobil arbitration resolved in coming months

Oil falls more than US$1/barrel on Middle East peace talks, US rate cut doubts

Diamond giant De Beers is in the shop window, but the potential buyers are few

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