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How do you advertise to a machine? Big oil seeking answer

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Published Thu, Nov 30, 2017 · 09:50 PM

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London

THE anticipated proliferation of driverless cars will bring a brand new problem for the world's biggest oil companies - how to advertise to a machine.

BP Plc needs to figure out how it will draw cars run by computers to its fuel stations, said David Eyton, the company's head of technology.

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