Family firm of over 300 years weathers challenges with willingness to change
Janice Heng
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Singapore
IN THE face of Japan's shrinking consumer base, Kokubu Group started going overseas in 2010, with the new joint venture making Singapore its fourth South-east Asian market where it has a logistics presence.
Since its establishment in 1712, the food distributor has weathered three great crises, said chairman and chief executive officer Kanbei Kokubu: the end of feudalism, the Great Kanto Earthquake of 1923, and post-World War II rationing. Today, it faces its fourth: a combination of slowing demand at home and a fast-changing logistics environment.
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