Ferrero looks to Asia to rebalance growth

THE pot is being stirred at renowned family-owned chocolatier, Ferrero Group, as it tries to rebalance its heavy reliance on Western Europe towards Asia.

"The growth is here, and we have to follow it," Rudolph Sequeira, general manager for Ferrero in South-east Asia, told The Business Times yesterday in a rare interview.

Known for being media-shy, Ferrero - the world's fourth-largest confectionery company - opened up on its plans to look beyond its traditional stronghold in Europe, which in FY2012/