Financial advisory powers up Aviva S'pore

THE insurance industry has been rejuvenated of late as the trend of a rising financial advisory (FA) channel here powers up and brings surprises to players in more ways than one.

To some traditionalists, it provides impetus to tweak their business models by adding an additional sales channel.

For others such as Aviva Singapore, it is a lifeline that proved a rather remarkable turnaround given the stinging loss of the bank distribution deal with DBS in 2015.