Five key principles of the minimum viable transformation

Learn how to learn

LEARN from a true field experiment what has to be fixed or put in place before the envisioned business model can succeed at scale. The field-based learning proceeds through subsequent iterations and trials, allowing the business to continue adapting as the broader ecosystem in which it is situated responds and reacts to its new business model.

Pick up speed

Understand the need for learning to be conducted at a fast pace. This is all the more so because of the technological advancements preceding rapid information flows, enabling competitors to react and learn almost instantaneously from other companies' ideas and their corresponding market response.

Embrace constraints

Instead of limiting creativity, an appropriate amount of constraints actually fosters greater creativity. Constraints force companies to rethink their business models to not provide "less for less" but to retain the benefits while reducing resource intensity.

Have a hypothesis

Have feedback loops in place for the collection and analysis of market-validated learnings. Such analysis is possible, however, only with an initial hypothesis already in mind. Essentially, fully defined assumptions, strategies and tactics are a pre-requisite in understanding what is required to be tested.

Start at the edge

Find an "edge" of the current organisation - a promising new area of business that could provide a platform for piloting a fundamentally different business model and that has the potential to scale rapidly. Crucially, the best edges will have the potential to become a new core.

SOURCE: MONITOR DELOITTE