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Five years on, MBS shuns status quo
CEO George Tanasijevich's drive for nothing but the best keeps integrated resort at the top of its game
Published Sun, Apr 26, 2015 · 09:50 PM
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Singapore
SEVERAL weeks ago, Marina Bay Sands (MBS) rolled out a new multi-million dollar advertising campaign called "Never Settle".
Fronted by retired English football star David Beckham of Manchester United fame, the glitzy marketing drive describes how the S$8-billion integrated resort does not settle for the status quo.
KEYWORDS IN THIS ARTICLE
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